The DIRT newsletter
A brief 1-minute, weekly email on footwear Design Ideas & Random Thoughts for shoedogs and the general footwear community.
Past DIRT articles 👇
Dr Martens and Solovair: The Same Boot, Two Very Different Endings
In 1960, the first pair of 1460s left a factory in Northamptonshire for two pounds. The story of how a German army doctor's sore ankle became a £3.7 billion brand, and the cooperative that kept making the better boot.
The Untold Story of Stan Smith, Reactance Theory and Vintage sneaker archives.
Most people who own a pair of Adidas Stan Smiths know nothing about Stan Smith. Even fewer know about Robert Haillet, the man whose name was on the shoe first. The story of branding, manufactured scarcity, and the most successful tennis shoe in history.