The DIRT newsletter
A brief 1-minute, weekly email on footwear Design Ideas & Random Thoughts for shoedogs and the general footwear community.
Past DIRT articles 👇
The Untold Story of Stan Smith, Reactance Theory and Vintage sneaker archives.
Most people who own a pair of Adidas Stan Smiths know nothing about Stan Smith. Even fewer know about Robert Haillet, the man whose name was on the shoe first. The story of branding, manufactured scarcity, and the most successful tennis shoe in history.
The Birkenstock, Semiotics and the Ugliest Shoe in the World That Became a $9 Billion Company
The Birkenstock never changed. The meaning around it did. The story of how a German orthopaedic sandal rejected by every shoe store in America became a $9 billion company without altering a single thing about the design.